Privacy policy

Pouncer (pouncer.in) is a managed lead-response service operated by Chokmah Technologies Pvt Ltd, Bengaluru, Karnataka, India ("we", "us"). In this policy, "broker" means the broker, builder or business that uses Pouncer, and "buyer" means a person who enquired about a property with that broker.

• Buyers' data: the broker decides why and how it is used and is the Data Fiduciary. We process it only on the broker's behalf and on the broker's instructions, as a Data Processor under a contract with the broker.
• Brokers' own data: we are the Data Fiduciary for the data of the brokers and their staff who sign up for and use Pouncer.

Buyers who want to exercise their rights can contact the broker they enquired with, or contact us and we will pass the request to that broker and help them respond.

About buyers, received from the broker's lead sources (property portals, ads, the broker's website and missed calls) and from the conversation itself:

• Name and phone number
• Enquiry details, such as the property, location, lead source and enquiry time
• Answers given during the conversation, such as budget, preferred location, BHK and timeline
• Site-visit date and time
• WhatsApp messages, call recordings and call transcripts
• Opt-out and hand-over requests

About brokers and their staff:

• Name, phone number and WhatsApp number
• Business name and billing details
• Lead-source and calendar settings, used to receive leads and book site visits
• Messages exchanged with us about the service

We use buyers' data only to respond to their enquiry for the broker: to send a WhatsApp reply, call back, ask qualifying questions, book or move a site visit, hand the buyer to the broker on request, and send the broker a summary. We also use it to keep a record of the conversation for the broker and to honour opt-outs.

We use brokers' data to set up, provide, support and bill Pouncer, to keep the service secure, and to meet our legal obligations. We do not sell personal data, and we do not use buyers' data for our own marketing or to contact buyers for anyone other than the broker they enquired with.

A buyer's enquiry with a broker is the starting point for every conversation. The broker is responsible for collecting buyers' data lawfully and for giving buyers any notice and obtaining any consent the DPDP Act requires. Pouncer contacts a buyer only about the enquiry they made, and calls only between 8am to 9pm.

Pouncer uses an AI assistant. At the start of every WhatsApp conversation and every call, the buyer is told that they are speaking with an automated assistant contacting them on behalf of the broker. A buyer who asks to speak to a person is handed to the broker on WhatsApp straight away, with the conversation so far.

Calls are recorded and transcribed so that the broker can check what was said and so that we can maintain quality. The buyer is told at the start of each call that it is recorded. A buyer who does not want the call recorded can say so, or end the call and ask to be contacted only on WhatsApp, and we will respect that.

• The broker the buyer enquired with, who receives the summary, recording and transcript.
• Service providers we need to run the service, such as telephony, WhatsApp messaging, speech and language processing, and cloud hosting providers. They act on our instructions and are bound to keep the data confidential and secure.
• Government authorities or courts, where the law requires it.

Where personal data is transferred outside India, we do so only as permitted under the DPDP Act and any restrictions notified by the Central Government.

We apply reasonable security practices and procedures, as required by section 43A of the IT Act and the DPDP Act, including encryption of data in transit and access limited to the people who need it. If a personal data breach occurs, we inform the affected broker without delay and help them notify the Data Protection Board of India and the people affected, as the law requires.

• Buyers' data, including recordings and transcripts, is deleted within 30 days after the broker stops using Pouncer, or earlier if the broker asks us to delete it.
• Brokers' data is kept while the broker uses the service, and afterwards only as long as needed to meet tax, accounting and other legal obligations.

Under the DPDP Act you have the right to get information about the personal data processed about you, to correct, complete, update or erase it, to withdraw consent, to have a grievance addressed, and to nominate another person to exercise these rights if you die or become unable to do so.

Buyer opt-out: a buyer can stop all contact at any time by replying or saying “stop” in the WhatsApp chat or on the call, or by telling the broker or us. A buyer who opts out is not contacted again by Pouncer for that broker.

This website sets no cookies and uses no analytics or advertising trackers. Its fonts are loaded from Google Fonts, which receives your browser's IP address to deliver them. If you message us on WhatsApp from this website, WhatsApp's own privacy policy also applies to that chat.

Pouncer is a business service and is not meant for anyone under 18. We do not knowingly process the personal data of children.

For any question, request or complaint about personal data, contact the Grievance Officer, Chokmah Technologies Pvt Ltd, Bengaluru, Karnataka, India, on WhatsApp +91 90194 96002 (opens WhatsApp). We acknowledge every complaint within 7 days and respond as quickly as we can within the time the law allows. If you are not satisfied with our response, you can complain to the Data Protection Board of India.

If we change this policy, we update the date at the top of this page and tell brokers on WhatsApp before a material change applies.